In recent years, rendering has gained unprecedented popularity, especially when it comes to advertising properties or resorts. Probably the most obvious reason is that it allows businesses to show off their most spectacular sights to likely visitors from all over the world. COVID restrictions influenced this popularity as people got used to 3D animation. They now find it much more difficult to get to a place before deciding. If you learn how to handle it properly, 3D hotel rendering can become a powerful tool to show how fantastic your site is.
If your main goal is to convince people that your resort is the perfect place for their vacation, what you need is to paint a sufficient picture with all the essential details. Is it possible to show the mesmerizing beauty of nature using only a top-notch computer and software? Yes, fortunately for us, it is.
The first question that pops up when we start tackling this problem is:
What does rendering actually mean?
This technology includes working with specific software to create a realistic visual experience that can take your client to a space you envision without forcing you to leave your home. It’s supposed to be as realistic as a photo and tell the customer all the details you want them to know.
How can we use rendering to market hotels?
1. Digital Presentation
The most important thing you can do is take the plans and photos of your property and turn them into a sufficient 3D model of what it looks like. This will make it easier for viewers to imagine what it really looks like without visiting the place.
You can then use this 3D model on all platforms where they can be seen – on social media, your website or specific pages for advertising. It is of great benefit that the rendering allows you to expose both the interiors and exteriors of your complex.
2. Show what makes you special
As a resort owner, you know that to be successful in this type of business, you have to find the unique characteristics of the location and transform them into the heart of the region. There are millions of different resorts all over the country, but each one has something unforgettable that sets it apart from the rest. It’s what visitors remember after decades and what they write when they give you feedback online.
Therefore, it is essential to learn how to highlight such a unique trait when marketing your station. Does it have an amazing location? Is it unique for its architectural or interior decisions? Do you provide services that no one else can provide? Include this in your visual representation to make it more convincing than words.
3. Plan events
Organizing events is another aspect of your job that can be greatly improved with 3D rendering. Whatever event takes place within the walls of your room, it does indeed require careful planning and timing. Allowing event planners to use 3D models of your entire property will give them the opportunity to make the most of it and make it unforgettable for guests and hosts.
4. Get rid of pretend problems before they appear
Regular showcase days go through the same scenario. They usually consist of making the location perfect, hiring a professional photographer with an impressive portfolio, organizing the details, and praying for a good time. Obviously, all the things mentioned above can go horribly wrong and easily ruin the entire storefront due to factors that one is unable to control or foresee.
With 3D rendering, everything is predictable and reliable. You choose the weather yourself, which will make your photos most appealing, control the setting and take a few clicks to eliminate any detail you don’t find pleasing.
5. Find out the presumed changes that will result
When it comes to building new areas, making interior design changes, or other major intrusions, mistakes can cost you an arm and a leg. Experience and skill can, of course, help you predict whether the new wallpapers will match the rugs or whether the table is small enough to fit in the doorway; however, very often taking a risk is not justified. With the rendering, you can see all the changes and decide whether the investment is worth it or not. This saves money, time and effort that you can use for other more important purposes.
6. Use various media
Of course, visualizing your product through a photo or video is just as effective as showing it personally. However, the ability to add other types of media can make it much better. For example, the interior of your dining room can be much more impressive if you accompany it with classical music. Your gym will benefit from the sounds of people working out and your garden will shine in a whole new light once you add birdsong. Unless you are a magician, arranging this in real life is hardly possible, but with 3D rendering there is nothing impossible.
7. Aim for the digital cards
A digital map allows you to include all the visual material along with your rendering and create a sufficient presentation that visitors to your station can interact with. Not only does this make your advertising more visible, but it’s also one of the most convenient ways to secure your place in the market.
In conclusion, there are many ways to use 3D rendering to market your station. You can include various media in your presentation, highlight all the best parts of your location, embed it on digital maps to gain visibility, predict how changes will influence the image before making them, plan events and master the presentation. It’s safe to say that 3D rendering is the future of resort marketing and can help you dramatically improve your business without significant financial or time investments.
An exasperatingly humble organizer. Entrepreneur. Zombie Guru. Professional designer. Future teen idol.
