ConsumerDirect Mortgage renamed itself true genius and announced the launch of a modern mortgage application platform to simplify the borrower experience.
Real Genius, a division of FirstBankone of Tennessee’s largest community banks, said its app platform will provide borrowers with rate and cost transparency.
Additionally, the lender promises borrowers a “personalized approach” and “access to seasoned mortgage professionals.”
Jamie Thornton, director of online mortgages at Real Genius, said in a report that the company has “invested significant time and resources” in developing technology for customers.
“Since 2016, we’ve helped over 51,000 families with their mortgage needs, lending over $15 billion,” Thornton said. “With this rebrand, we wanted a name that speaks to our ability to deliver immense value to customers by leveraging technology to reduce lead times and save money, and Real Genius was a great fit.”
Thornton founded Real Genius in 2012 as ConsumerDirect Mortgage, and the company was acquired by FirstBank in 2013.
The lender says that over the past 10 years, the direct-to-consumer mortgage company has developed “cutting edge” technology that simplifies the lending process to close loans faster and more efficiently. Real Genius also said it offers “some of the most competitive rates in the country.”
Real Genius has mortgage offices throughout the Southeast and offers conventional, FHA, Virginia and jumbo loans. The lender also has adjustable rate mortgages (ARMs) for five, seven or 10 years.
In its latest quarterly income statement, the company told investors it earned $136 million in mortgage banking revenue in the first nine months of 2021, down 28% from the same period. period of the previous year.
